We must be stupid. Or at least the
talking heads news anchors seem to think we are. Why else would they be reporting that gas prices are projected to reach $5 a gallon by 2012. Why else would they tell us that things at the grocery store will be costing more, however the size will remain the same. Um...no. No it doesn't. I am a bit OCD when it comes to my weekly shopping. "Everyday Low Price" has changed just a bit over the last year. Milk for instance, was 2.29 a gallon. And if you bought 2 of the same the second gallon was a lesser price. Slowly over time it increased in price. Right now it is $2.69 a gallon. However, if you buy TEN you can get the discounted price. It's not just milk. It is everything.
And it's not just the news anchors who must think we are completely daft. It's the manufacturer's too. It's just little things. One less slice of meat in the lunch meat. Instead of 15 ounces of tomato sauce it is 14. The little "3ounce" single serve cans of tuna are more like 2 ounces of tuna and one ounce of water. And don't even get me started on a bag of chips. No, I mean really...don't get me started!! Things that used to come in a quantity of 12 now come in ten. My grocery store no longer sells 24 case packs of Diet Coke. It is now the convenient size of twenty. Twenty for the same low price as the pack of 24.
They call it "inflation" because the prices are being are being "inflated." But if you ask me, the only thing being INflated is their earnings. Meanwhile my wallet is being DEflated. Really, do they think we are stupid? Or are they just hoping we are?
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