Have you seen or heard of this commercial? Can you tell who it targets? Shape up shoes as most of us know, are shoes designed to tone your legs and butt while you walk. You are not supposed to just wear these shoes and start walking all over the place. You have to break them in. Slowly. Did you know that part? I didn't. I also didn't know about their latest line for girls. Girls ages 7 to 12. Now as a shoe, and nothing but a shoe, I get it. It's a way to reach a bigger demographic. Fine, whatever.
I do have a couple of problems with this line of shoes. Let's step away from the obvious of little girls "needing" a shoe that will firm and tone their butts and legs for a moment. What about the physical impact? Our bodies are grown and mature. Their bodies have a lot of changing yet to do. What will these shoes do to them? And back to the bigger problem, the marketing. Our lovely daughters do not need to further their image issues with a cartoon of cutesy dollie type girls telling them how great these things are. How are we supposed to empower our daughters with messages like these?
Luckily, my oldest daughter sneered at the ad. My Little Middle on the other hand, was more perplexed by my disdain at the ad. She found it fun and saw nothing wrong with the overall picture. And is it just me, or did anyone else find the boys dressed in food following them around disturbing? Or at the very least, odd.
Should Skechers pull the plug on this? Should it just simply be a change in advertising? Or am I just overreacting?